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Austin Icons: Cisco's still an east side classic after more than 70 years

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Austin Icons: Cisco's still an east side classic after more than 70 years

Owners of the longstanding East Austin gathering place are working to ensure this iconic local business remains for generations to come. This is part of ABJ’s Austin Icons series, which shines the spotlight on the local brands that make this city what it is. In this report, the grandson of founder Rudy Cisneros discusses how he’s kept the family business and longtime employees around for so long — some of whom were working there before he started elementary school.