Marble Falls has not seen the same kind of rapid population growth as Austin. But an economic shift has been underway in recent years, especially since a major hospital opened in 2015. This master-planned community is perhaps the biggest example of developers rushing to make up for lost time. “The [growth] that we saw coming and tried to get out ahead of, nobody really responded [to],” one community official said said. “When they finally did, they saw demand is even greater now than it was at that time.”