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Why The Guild CEO invested in M&A — and why he thinks innovation is long overdue in apartment market

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Why The Guild CEO invested in M&A — and why he thinks innovation is long overdue in apartment market

The Guild, an Austin-based startup founded in 2016, operates apartment buildings with flexible-stay options, from fully furnished rooms available for just a few nights to traditional unfurnished units available for year-long leases. In this story, CEO Brian Carrico dishes on strategy, including why he bought the property management division of a longstanding Austin company.